Turn Branding on Its Head : A Cheeseburger's Tale
Ever pondered what it would require to revamp a humble cheeseburger into a marketing sensation? Well, our pal Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little bland . He knows his traditional recipe is mouthwatering, but he's yearning something more. He wants to stand out in a world of burgers . That's where the